Google My Business (GMB) Optimization is the process of improving and managing a business profile on Google Business Profile to increase local online visibility, attract more customers, and improve rankings in Google Search and Google Maps. It involves optimizing business information such as business name, address, phone number, website, business hours, services, and categories while regularly posting updates, photos, offers, and engaging content. Effective GMB optimization also includes managing customer reviews, responding to queries, adding accurate service details, optimizing keywords, and maintaining consistent business information across the web. A well-optimized GMB profile helps businesses generate more website visits, phone calls, direction requests, and leads by building trust and improving local search presence.