Code Matrix Digital Solution

Google Ads Lead Generation

Lead Generation For IMI Greater Noida Google Ads

IMI Greater Noida, one of India’s premier institutes for Marine Engineering education, faced the challenge of filling the remaining vacant seats in its admission program each year. We accepted the responsibility of achieving this goal by implementing a data-driven digital marketing strategy designed to generate qualified student enquiries at scale

Project Information

Category :

Marine Engineering Google Ads Campaign

Clients :

Ashok K

Complete Date :

20 January 2026

Location :

Noida Delhi

Working Hours :

7 days

Project Challenges

Our Google Ads campaign was strategically developed to deliver leads that were five times higher than the total number of available seats. The project focused on enhancing the institute’s online visibility and maximizing admissions across targeted Indian markets.

By conducting extensive keyword research, creating compelling ad copies, identifying the right target audience, and optimizing demographic and placement targeting, we successfully attracted highly relevant prospective students. Our performance-driven approach significantly increased lead generation, helping IMI Greater Noida achieve its admission objectives and strengthen its digital presence in the highly competitive education sector.

Comprehensive Keyword Research
Ad Copy Optimization, Identifying & Targeting right Audience
Executed comprehensive keyword research and audience targeting strategies.
Developed high-converting ad copies tailored to prospective Marine Engineering students. Optimized demographic and placement targeting to maximize campaign performance.
Successfully contributed to achieving admission targets for the academic program.

Project Results

Our Google Ads campaigns for IMI delivered measurable results
 that drive business growth. By creating and optimizing search campaign, Display campaign and video campaign  we  achieved the result of enhanced lead generation

Project Summery

This project focused on enhancing the online visibility performance      of an eCommerce store through a comprehensive SEO strategy. From keyword research and on-page optimization to technical SEO and content creation, every step was designed to improve search engine rankings, drive organic traffic, and boost conversions.

This project focused on enhancing the online visibility and performance of an eCommerce store through a comprehensive SEO strategy. From keyword research and on-page optimization to technical SEO and content creation, every step was designed to improve search engine rankings, drive organic traffic, and boost conversions. By addressing site challenges, optimizing user experience, and implementing data-driven strategies, the campaign successfully increased product visibility, engagement, and overall sales. The project demonstrates a holistic approach to eCommerce SEO, turning complex challenges into measurable business results.

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We are a results-driven digital marketing agency dedicated to helping brands grow, connect, and thrive in the digital world. By combining data-driven strategy, creative storytelling, and the latest marketing technologies

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